| Where ideas come from | Your LinkedIn profile or your website (your expertise) | Content DNA from your inputs + Postcast AI interviews + repurposing |
| Drafts per idea | 3 drafts per idea, pick and edit | AI-generated posts, single output per run |
| ICP definition | Yes, per brand | Not a first-class concept |
| Custom Instructions | Yes, applied to every generation per brand | Implicit through Content DNA |
| Multi-brand (personal + company) | Up to 6 brands. Run personal profile and company page side by side | Teams plan: 4 accounts ($139/mo) |
| Profile analysis with score | Yes. 0–100 score + edits, on the free tier | Profile analytics on Pro ($39/mo) |
| Starting price | Free, then $39/mo (Starter) | $19/mo (Starter, monthly billed) |
| Free plan | Yes, 150 credits/month, no card | 7-day trial, no card |
| Carousels / infographics | Not offered | Yes (Pro tier) |
| Best for | Experts who want quality content rooted in their profile or website | Creators who repurpose podcasts and long-form into posts |